About us

Floriva Ivanjica is a family company with a long tradition in the production of raspberry seedlings. For more than three generations, we have nurtured the knowledge and experience gained in the Ivanjica region, known as the world center of raspberry growing. This is exactly where our virus-free raspberry seedlings are created, certified and carefully selected for top yields.

Our raspberry seedling nursery is located in Ivanjica, on the slopes of the Golija mountain – a natural biosphere reserve and the heart of Serbian raspberry production.

In addition, we have a production location in Bogatić, Mačva, where we grow varieties intended for the fresh program. Both locations guarantee excellent agroclimatic conditions and constant quality.

We produce seedlings from our own top-quality mother plants, which are under constant professional supervision of the authorized institutions of the State of Serbia and NAKT from the Netherlands, which guarantee high quality. If required by customers, we import the highest quality seedlings from renowned producers of raspberry seedlings and our partners from the EU or from other parts of the world.

Our offer

Virus-free raspberry seedlings from our own mother plants, under the constant expert supervision of the state institutions of Serbia and NAKT from the Netherlands.
Raspberry container seedlings for professional raspberry growers and crops that require faster adaptation and easier handling.

Floriva raspberry seedling nursery guarantees top quality seedlings – elite varieties, healthy material, reliability, and high yields.

The main goals of Floriva are:

Production of certified, virus-free, ELITE, container seedlings of the best world and domestic raspberry varieties
Transfer of raspberry production technology:

outdoors, covered and indoors
in the soil and in the coconut substrate
for manual and machine harvesting
for the industry and for the fresh program

We pay special attention to the education of producers, starting with the selection of location and plot, raspberry variety, soil preparation, soil analysis, planting, and further care of raspberries, as well as all necessary measures during production so that producers have excellent yields and good quality and thus are satisfied with our seedlings.

Why choose us

By choosing Floriva Ivanjica, you get:

many years of experience and tradition in the production of seedlings;
a product that is certified and virus-free;
a wide range of container raspberry seedlings;
raspberry seedling nursery with father and son – you will learn everything about care, health and growth;

Our team

Zoran Radovanovic

Director

Jelena Bоskovic

Sales Manager

Zeljko Stankovic

Production manager

Aleksandra Radojevic

Finance manager

Milos Perisic

Agronomist

Irena Ristivojevic

Marketing manager

Nikola Miloradovic

Operations manager

Nikola Radovanovic

Founder

We also create detailed projects for large investors, i.e. for raising professional raspberry plantations with a detailed selection of production technology, equipment for raspberry production, harvesters for mechanical harvesting, equipment for processing raspberry fruit and market selection.

We have extensive international experience in the region, but also throughout Russia and Asia, where we successfully manage large projects with serious investors.

Our vision

We plan continuous progress and development, to bring constant novelties, carry out constant research into new varieties and introduce new technologies both in our experimental fields and with our partners, various institutions and innovative producers who want to engage in raspberry production at the highest level.